·         You have a great book or wonderful project. You have a hard-hitting press package, and you've purchased a media list!  Now, who in the media knows you? Will they take or return your call?

·         For the same reasons doctors don't treat themselves, authors and project managers need a media specialist who knows HOW to create a hard-hitting press package, WHERE to send it, and most importantly, WHO it is that's going to read it.

·         Experienced publicists have something you don't possess -- long, standing, working relationships with those in the media who will read their press releases and return their calls.

·         Finally: If the media don't promote it, and the public don't know about it, Who will buy the book?

 

• How long have they been working as a publicist?

• What genre of books or type of projects do they handle?

• What books or projects have they promoted?

• Are they willing to provide references?

• Do they work on a local market basis or do they work nationally with major media?

• What major media do they work with regularly?

• Do they work with radio, television, print, internet?

• Do they charge affordable fees that fit your budget?

• Do you like them? Could you work with them as your personal representative?

• We know exactly what you need to garner great publicity.

• We have invested 27  years in developing and nurturing strong relationships in the media.

• We work with  thousands of guest bookers, producers, and assignment editors with many of this nation's most popular television and radio broadcast outlets, and print media, as well as Internet radio shows and blogs (our media contacts).

• We create hard-hitting and cleverly written media kits that media outlets and guest bookers won't toss in the wastebasket along with all the others (example 1, example 2).

• We deliver a snappy, succinct telephone pitch in 15 to 30 seconds.

• If you or your book, or project contributes to a working news story, we know who in the news media to contact (our sister company)

• We know how to target a campaign, with selected media that reaches your target audience.

• We ere among the first agencies (in 1996) to create and distribute enticing email messages to catch the media's attention.

• Freelance publicists are paid in advance of any work provided.

• Contracts typically run from 30-days to 90-days, with fees paid in advance of each 30-day period.

• There are no guarantees of results, just like retaining an attorney, no one can guarantee the outcome.

• Publicists do not work on a pro bono basis, on commission or on deferment.

• Fees vary, depending the services requested, and can range from $1,500 to $10,000 per month.

Send us a query. We will call you and discuss your project and expectations

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