| Sampling
of Steve Young Articles

IF YOU AIN'T RUDE,
YOU AIN'T RIGHT
Conservative Talk Has No Time For Adversarial Voices
(If They Did They Would Book
This Writer As A Guest)
Does the name Ken Minyard
mean anything to you? Unless you've spent any time in the Los Angeles area, you've
probably never heard of him. But there is (or was) a Ken Minyard in every city with a
radio tower in America. He is an example of what radioland was before talk radio became
Talk Radio.
Minyard does his hosting weekdays from 6 to 9 a.m. on KABC-AM (790), right before Bill
O'Reilly. He's been around quite a bit longer than any of his counterparts, but he's not
syndicated like air-mates O'Reilly, Sean Hannity, Larry Elder and others of the station's
conservatively tilted ilk.
He's no conservative. He's no liberal either. Not even a Libertarian, near as I can tell.
He's kind of middle-of-the-road.
He doesn't seem to want to demean any party or ideology, except perhaps for the doom 'n'
gloomers. Still, he seems pretty bright, has a decent sense of humor and on top of it he's
quite charming.
Yet none of the major radio syndicates seems interested in spreading his radical centrism
out across the country.
It may sound like I'm pounding the conservative talkers, but if word be true of the
long-threatened liberal network(s), the style, though projected from a different wing,
will be the same. And that's the point. Style is Ken Minyard's problem.
Minyard is what the industry calls "old school." Last of a breed. That means he
does archaic things like letting his callers finish their sentences. I'm not kidding. Even
when the caller says something Minyard disagrees with, he waits until they complete their
thought before he comments.
Some of you kids probably don't know what I'm talking about. Y'see, way back before the
big bad boogeyman from Arkansas, the one who kept the economy humming, became a hated
president, radio hosts would let their callers talk without interrupting. Pretty
ridiculous, huh? But it's true.
Many of today's hosts revel in the self-admiring boast that they bring on guests who do
not agree with them, and that is quite admirable. That is, until the guests attempt to
express their differing views. That's when their volume gets cut back, and they get
shouted down by the host.
It's quite brilliant, really. When you are the only voice heard, the only information
expressed without intrusion, without prissy harrumphs, without your volume being
turned down or muted altogether, you pretty much can be right. At least 99% of the time.
Fans of modern talk will tell you that the old guys were vanilla boring. Today's
talkers give the fans what they want: a quick and emotional response personalized with
analysis that only supports their righteous indignation and, along with it, a wondrous
confirmation of the fervent followers.
It's a template and a formula that works; arguments that give 50% of the information may
not give all the data but will make you right 100% of the time. Who wouldn't want that
affirmation?
While every other host insinuates that they are keepers of the truth who must battle every
day to paint those who disagree as devils to be crushed, Minyard offers a calm
"EGBOK" at the end of every show. It stands for "Everything's going to be
OK." Corny, huh?
With the hosts all about the AM dial broadcasting the oncoming hell from anyone who
doesn't walk lock step with them, sometimes "corny" is a nice break. Too bad so
many in the country miss out on that corn. It just might make the rest of their day a bit
more palatable.
This isn't to say that Minyard doesn't have opinions. I've heard him lean left, I've heard
him right, and I've heard him lean down the middle (if that's a possible way to lean).
Many times his take has surprised me.
The Lords of Talk are nothing but predictable. Surprise? Predictable? Which of those do
you find vanilla?
Nonetheless, I'm afraid that Ken Minyard will go the way of the other radio dinosaurs,
trapped in the tar pits of broadcasting history. It's caught the likes of so many with
plenty of talent and air still left in their pipes. Remember Michael Jackson? Los Angeles
radio listeners know well that there once was one in whom they put much more trust than
the singer of the same name.
But until Minyard moves on to the legends' wing of the Museum of Television & Radio,
put a morning aside and listen to what used to be and, unfortunately, what may never be
again.
Until then EGBOK.


Steve's* Holly-War News of the Day
*An extreme far-centrist foundation!
Those Weapons of Mass
Destruction Most Likely Moved... to Hollywood!!
by Steve Young
April
18, 2003 -- LOS ANGELES (apj.us) -- Following the addition of Tim Robbins to the
Axis Of Evil by the Baseball Hall of Fame, the Bush Administration has provided
information which they say proves that the WMDs which were hidden in Iraq to be used
against the United States (unless the US invaded) were secretly transferred to Hollywood.
"We have photos of
enormous stretch limousines parked outside of large ostentatious mansions from Bel Air to
Rodeo Drive," said Secretary of State Colin Powell. "These palatial sites were
easily large enough to conceal the WMDs which are in complete disregard of U.N. resolution
90210."
Powell also offered further
proof. "Recent intercepted conversations between public relations people and CAA
agents have disclosed numerous Streisand appearances in the area."
President Bush has asked
Hollywood to "immediately and unconditionally forswear, disclose, and remove or
destroy all weapons of mass destruction and tools of cosmetic surgery."
Tommy Franks, head of US
Central Command, told FOX News that he has "absolute confidence that there are
weapons of mass destruction inside the Hollywood cabal. If not, then they're someplace
else."
"C'mon, they gotta be
somewhere," added Secretary of Defense Donald Rumsfeld.
No bluff, the Pentagon has
already positioned 200,000 troops along the south side of Santa Monica Boulevard, next to
The Mother Lode in West Hollywood, with a flotilla of aircraft carriers docked at the Pier
View Restaurant in Malibu.
Designated "Operation
Hollywood Freedom" by the administration, Press Secretary Ari Fleischer said,
"Be sure that the war is about WMDs, until they are not found, and then we will make
this a war to finally free the oppressed people of Beverly Hills Adjacent."
Fleischer handed out a list
of meandering, but cynical nicknames the press must now use when addressing the Hollywood
"Devils of Dissent."
Included in the list were:
 | Martin "Plays A President
on TV But He's Really Not" Sheen |
 | Sean "He Went To Iraq,
Y'know" Penn |
 | Tim "Tall And Protests
Against America Stands For" Robbins |
 | Susan "You Know She's A
Lot Older That Robbins" Sarandon |
 | Janeane "Okay, She May Be
Cute, But Look At Her, Tell Me She's Not A Lesbian" Garofalo |
 | Mike "What's He Really
Done Since M*A*S*H*? And Anyway, Korea Was Only A Police Action, Not A Real War"
Farrell |
"Don't be fooled by
their so-called movies and television work," said genuinely miffed Pentagon
Spokeswoman Victoria Clarke, "these guys will attack us the moment they see the
opportunity for a boffo opening weekend. And that, my friends, is when our decapitation
efforts will begin."
Then, as if to prove her
point, Clark literally ripped off the head of CNN reporter Christine Amanpour. "Kind
of like that," added the thin but wiry spokesperson.
"And whoever's running
the show for those caviar-eating, oversexed and underweight anti-Americans, they better
not try eating at Spago, the Ivy or one of those fancy-dan Hamburger Hamlets,"
sneered Rumsfeld. "We have a 21-ton bunker buster with their name on it. And the name
is 'Babs.'"

February 28,2003
Celebrities
for war
Plenty In Hollywood Behind
The President...They're Just A Little Shy
http://www.NewsAndOpinion.com
| The latest hit
list for radio and TV talking heads has been Hollywood and its seemingly endless roster of
anti-war celebrities. It's the usual suspects led by President Sheen, Drs Farrell and
Clooney, Mrs. Tim Robbins and of course, the former Mr. Madonna.
The complaint from the Right is that, 'cept for Messrs Heston, Woods, Selleck and the
Terminator, all of Hollywood is a hotbed for leftist, anti-war sentiment. That
doesn't seem to sit all too well with those on the Left coast who believe there's plenty
of in the biz who believe the President has the right idea.
The press release hasn't come out yet but it wouldn't be too hard to figure out who
would be part of Celebrities For A War That Wouldn't Be All That Bad. It's exactly
what they might say that is still in question, but here's a guess:
Carrot Top - "Just dial 1-800-B-L-O-W-U-P-I-R-A-Q."
Michael Jackson - "I have no problems sending our boys over. Um. They won't take
any over ten, will they?"
Roman Polanski - "What he said."
Winona Ryder - "I think war is fine, but just for a part I'm going to play."
Paulie Shore - "I want to volunteer to go over there and fight.. Hell, I want to
do anything."
Anna Nicole Smith - "There's a skinny person in me fighting to get out to support
our boys. On second thought, if I'm honest, there's closer to thirty or forty of 'em in
here."
O.J. Simpson - "Those anti-war protestors are just ignoring the bloody trail that
goes from bin Laden to Hussein...and then to Bundy."
Jon Lovitz - "Sure, I'm behind going in to Iraq. Yeah, that's it. A war would be
great. Yeah, that's the ticket."
Mr. Montgomery Burns - "Anything that gets rid of someone even crueler than me
is...ex-cel-lent."
Simon (From American Idol) - "Just the fact that Saddam thinks he one iota of
leadership talent makes me puke. He deserves to die faster than Kelly Clarkson's
career."
The Dell Computer Kid - "Dude, You're Gettin' Oil...right after I do this
dooby."
Jennifer Lopez - "I'm 100 % behind the war effort. In fact, I'm 100% behind."
Drew Carey - "Hey, If I can get a star on Hollywood Boulevard after one lousy
show, certainly the President being right about this war thing isn't out of the realm of
possibility."
Ozzy Osbourne - "I support who ever the (bleepin') President is to do whatever the
(bleep) he's doing in whatever the (bleep) I'm talking about...Sharon!" 
|
| Posted on Mon,Dec. 30, 2002 |
  |
 |
 |
McCartney's switch might open gatefloods
By Steve Young
Paul McCartney says he's decided
to reverse the order of the famous Lennon-McCartney songwriting credit to
McCartney-Lennon. This move may open the doors to a firestorm of litigation and corporate
turmoil he never imagined.
McCartney's spokesman Geoff Baker defended the switch on Tuesday, saying it was not
divisive. I beg to differ. I believe we're heading down a dark and foreboding path. Or is
it foreboding and dark?
Word is that the infighting at Johnson & Johnson has already boiled over with the
families of Johnson battling the families of Johnson over the name sequence. Will it be
long before we'll be seeing Johnson & Johnson recycled as Johnson & Johnson? I say
that if Johnson had wanted to have his name first, then he should have thought of it when
they made the decision in the first place. Besides, Johnson & Johnson sounds
ridiculous.
What if Alcoholics Anonymous decides to go Anonymous Alcoholics? Do we really need AA
when we already have AA? Is this fair to members of AA? Don't I, I mean they,
already have enough problems? What happens if AAA exchanges letters? I'm already confused
enough as to how Automobile Club of America pans out to AAA; do I need the additional
aggravation when my car breaks down? And who's going to pay for the phone book
readjustments?
Do we need history rewritten? Do we need to see Allen & Burns, Lewis & Martin,
Chong & Cheech, or Cher? I think we would all agree we need none of that.
Will there soon be an e after i except before c? Will prepositions
be permitted to end sentences? God forbid!
Steve Young (theeothersteveyoung@juno.com)
is author of "Great Failures of the Extremely Successful."
|
| Jewish World Review Dec. 30,
2002 / 25 Teves 5763 Steve Young
Using
2002s failures to make a successful 2003
"Learn from the
mistakes of others. You cant live long enough to make them all yourself.
--- Eleanor Roosevelt
One can argue that 2002 was a year filled with failure. Failure of man (snipers,
terrorists, Trent Lott). Failure of institutions (stock market, WorldCom, Tyco). Failure
of soul (church scandal, consenting parents of suicide bombers).
One could also argue that it was a year best be over with as there is nothing good that
can come from those failures. But that would be that only if we learn nothing from them.
Obstacles remain obstacles until you use them.
--- Robert South
Just like a New Years resolution without a plan, failure with nothing learned
only breeds more failure. Its the lessons we learn and from that the modifications
we make to our lives that bring meaningful change that we can grow from. Perseverance
alone does not assure growth.
If you dont learn
from your mistakes theres no reason making them.
--- Anonymous
Banging our heads against the wall over and over only teaches us that we can get a
sore head. So unless we change our actions (i.e. start banging your head against a pillow,
or better yet, stop banging altogether), well continue to get a headache.
This works with world events as well as people. Not necessarily right away. Not
necessarily in a year. Or ten years. Sometimes progress is being made and you dont
even notice it. Sometimes we have to change our perceptions; be open to look at and use
our lives, differently.
Just because something doesnt do what you planned, it doesnt mean
that its useless.
--- Thomas Edison
There are actual techniques to turn our mistakes into success, but first we have to be
willing to take a what can we learn from this meeting after every failure or mistake,
rejection or adversity.
And when you have that meeting, try these steps.
1. Admit the failure. In many cases we call that getting caught.
In actuality, just as most of 2002s malfeasance, failures and evil were years in
the making, so are ours. But it is the recognition that these problems exist that is the
first step to turning it around. The scandals in the Church have festered for years, but
with church acceptance these wrongs can no longer be ignored or covered up. And the Church
will be better for it.
2. Examine, review and reassess.
What went wrong? What went right? What did I learn from either? Do I need to just try
again (we call that practice). Does something have to be changed in my actions. Do I know
yet if what Im trying will ever work; have I exhausted every option? Do I need a new
goal? If I keep the same goal, what do I have to do different?
3. If necessary, develop a new plan. Do the research, use expertise, yours and others.
Make sure the time is right. You dont want to be selling air conditioners in a snow
storm. Then again, this could be time to offer a great deal.
4. Perhaps you need a new goal. Make sure its one you can be passionate about.
Make it worthwhile. Make it fill a need...or a dream.
5. Take the action. Make the effort. Do the best you can do.
And when you hit a wall...and you will, go to number one and start again.
Itll never be a perfect world. Its not like snipers, terrorists or maniacal
despots even care about changing, and therein lies their weakness and our opportunity. The
more we work to change for the better, the more uncomfortable we make it for them And if
we gain nothing more...that aint bad.
Failure is mankinds most neglected resource.
--- S. Young
If we truly want to improve our lot, we cannot forget the past, but learn to
use it. Why not use yours for a wonderful 2003. |
|
|
| Philadelphia Inquirer Monday,
Dec. 16, 2002 / 11 Teves 5763 Steve Young
Apologies running rampant
The country is in a sorry
state
Phildelphia Inquirer Senator
Lott, doest thou know what thoust has wrought?
I am truly sorry I must write this, but the country, nay the world, may be facing one
of the sorriest periods in its history. It's just...sorrowful.
No, I'm not talking about segregation. Sorry if I gave you that impression. I'm talking
about the disturbing rising trend in apologies, set off by the Trent Lott apology issued
by his office, his reapology to radio talker, Sean Hannity, followed immediately by
a reaffirming apology on television to Larry King, where he also apologized for not
actually being on camera. Senator Lott then gave a television press conference apology
where he actually showed up in person to apologize. A number of television and
radio networks carried that apology live, but only after apologizing to affiliates for
having to break in to normal programming.
Obviously, Senator Lott doesn't believe in what Aldous Huxley once said -- "Several
excuses are always less convincing than one. "
Lott's Apology Tour continues this week with a planned stop at Black
Entertainment Television (BET). Don't be surprised if Lott shows up with Al Sharpton and
calls for reparations.
The fact is, 2002 may come down to be known as the Year Of The Apology. Certainly the
last couple days give that likelihood much credence. Take a look at the front page of most
of Friday's newspapers. In addition to stories of Lott's press conference, Boston
archdiocese Cardinal Bernard Law submitted his resignation to the Pope and begged
forgiveness from "all those who have suffered from my shortcomings and
mistakes."
Continuing the front page regret run Henry Kissinger apologized to President Bush for
having to step down as head of the chairman of the Joint Commission to investigate the
events of 9/11. This, just days after former Senator George Mitchell apologized for having
to relinquish his position as vice-chairman on the same committee.
It's been sorry year. From Enron toWorldCom, CEOs, complicit boards of directors and
conspiratorial accountants, have been apologizing to formerly well-pensioned investors and
former employees for their misconduct. A New York courtroom just admitted that a group of
teens found guilty of raping a Central Park jogger fourteen years ago were convicted and
jailed wrongly. Prison sentences of seven to fourteen years served because of prosecutor
errors. Sorry, guys.
You might ask if any of these people learned from their corruption, mistakes and
blunders.? Did President Bush? But the real question is...did the rest of us? Are we
actually growing from these mistakes? Can we be better for them? Just because we didn't
participate in these particular peccadilloes, can we all exploit them as learning tools?
Eleanor Roosevelt once said that "We should learn from others' mistakes. It's not
like we have the time to make them all ourselves."
Perhaps we can actually squeeze some lemonade out of these series of lemons; appreciate
that our life is a process made up of infinitesimal experiences and moments all fashioning
us into who we are today. If we continue to breathe, our missteps, errors and
misunderstandings are absolutely necessary for growth. They are the life-lessons that are
essential for progress and enrichment. Without them, we would stagnate and wither away.
"A diamond cannot be polished without friction, nor a man perfected without
trials." - Chinese Proverb
Other people and events can disappoint us. Even our own bodies and health fail us from
time to time. But no matter the source of the faux pas or failure, it is vital to
understand that it is our attitude and reaction toward any situation that can make all the
difference. In other words, these mistakes, whether purposeful or only a slip, no matter
how unfair, can be used a steppingstones to a better world.
And if you don't buy that. I apologize.
|
| Jewish World Review
Dec. 13, 2002 / 8 Teves 5763 Steve
Young
Lott apologizes for his apologies
The outrage in both Democratic and Republican circles over Trent Lott's
round of apologies for his "Strom Thurmond shoulda been president" comments
apologies, reached fever pitch today.
After his first apology which said that he was "...only trying to
make the old man feel good," which he apologized for with "I'm sorry if I
offended anyone," which he followed with the apology, "What I meant to say was
that if Lester Maddox had been elected president in '48 we wouldn't have the problems we
have today," he issued another apology which read, "For Christ's sake, I was
telling a freakin' joke. Doesn't anyone buy Bob Novak anymore." Even his barbershop
quartet rendition of McCartney's, "I'm so sorry, Uncle Albert," failed to stem
the tide from his side of the aisle. The New York Times' William Safire wrote, that
"The Uncle Albert intone was a clear sign of a pusillanimous tip of the apology hat
to Al Gore."
In an attempt to stem the rising tide demanding that he not take the
Majority Leader's post, Senator Lott's office issued another release: "For those of
you I may offended by my apology, I apologize. And in case that's not good enough, I
apologize for that." Unfortunately, in what might be called the biggest faux pas to
date, Lott's sec'y didn't realize the Senator had finished dictating his apology's apology
causing the statement to close with, "That oughta keep them Negro lovin'
sum-of-a-bitches quiet for a few minutes."
Jessie Jackson, who once again apologized for his "New York is hymie
town" remarks, said, "Mr. Lott's apologizing for his apology is so egregious, I
can't even rhyme it."
In another possible political birthday comment firestorm, at a party for
Al Gore, Hillary Clinton said "...if Al Gore had been elected in '00, we wouldn't
have the problems we have today." Clinton's office immediately offered an explanation
saying, The Senator had too much to drink. What she meant to say was, "If I were
elected President...I." |
|
|
Finding the McTunity
within their McFailure
Jewish World Review Nov. 26, 2002 / 21 Kislev 5763
Steve Young
It used to be that if you owned a McDonalds, even in a bad location, you were set. But
hear tell, the king of all restaurant franchises is in trouble and they're actually
closing some of their restaurants. Not only that, Burger King is trying to sell locations.
Not some...all!
But, as Albert Einstein said, "Within every opportunity lies an opportunity."
Not that burger empires have asked, but I think they already have the answer to their
problems and it's not in changing menus, fighting price wars or updating Ronald. It's all
in the marketing. They've got to stop selling themselves as a place to eat on the way to
somewhere. They've got to start promoting themselves to families as the somewhere itself.
 | Afraid to fly? |
 | Economy got you strapped? |
 | Vacations out of the question and kids going stir crazy? |
 | Well, come on down! |
 | McDonalds Resorts Rock! |
 | Burger King Vacations Packages starting at 99 cents! |
 | Cheaper than Disneyland and never more than a mile away! |
 | -Happy Meal Weekend Getaways now being booked- |
And it's not only cheap, it's good for you. Fast food restaurants have never been
considered billboards for family values, but I'm here to say that it's time to cut
McDonalds and Burger King a break. As far as I'm concerned, they not only raise family
values but they are a boon to family sanity. I'm talking about the industry's decision to
build playgrounds in many of their outlets. Now it's time for these meat hustlers to take
advantage of what they've built and SELL IT!
It used to be that I'd have to take a week off from work, watch the sorrowful eyes of
our family's beloved Rover as we pull away from the vets, pay four or five hundred dollars
a piece for airline tickets, then forty to fifty dollars each to get into a Six Flags
amusement park. Now I just have to shove the little monsters into the family transport,
drive two or three blocks down the boulevard and unload the troops into the local
McDonalds.
For the price of a couple happy meals, during the next two hours, while the kiddies
entertain themselves on the slides, ball rooms, and free Nintendo, I get to catch up on
last month's Sunday Times, write that Pulitzer-winning novel I've been putting off, or
just meditate on Ronald McDonald's defense system against the Hamburglar.
I don't know who the geniuses were that came up with this playland thing but I'd bet
dollars to McNuggets they've got kids. It's a no-brainer. Makes you wonder why it took so
long. Now why aren't they selling it?
You give the parents and the kids a reason to go, then you give them a better reason to
stay. And what happens when they stay? Well, while parents are overdosing on free soda
refills, which I want to thank whomever pushed the country in that direction, the younguns
are exhausting themselves climbing up and down the fun matrixes.
Some say that all this is just a ploy to keep you around longer until the kids want
something else. "This is where they getcha," they say. Sooner or later the kids
are going to come in from playworld for extras like ice cream. Well, here again, kudos
must be lavished. A cone at either of the main combatants of the burger wars cost about
twenty percent of the same thing at Ben and Jerry's. Again, the lords of gristle are out
and out winners.
You get all this AND there's no need to make a stop at the nearby Toys R Us. That's
because the two fast food kings have seen fit to throw in some hot, theme, play piece in
every kiddie meal. I know a lot of parents may see this deluge of cross-marketing trinkets
to set a bad example for our children, I see it as...FREE TOYS!
Now I realize that the nutritional virtues at most of these fast food empires may be
sorely lacking, but for the time being the little bit of sanity it affords parents is well
worth the toll it'll take on our children's diet. And anyway, I wouldn't be surprised at
all if any day now these promotional wizards won't be marketing the Kiddie Salad Value
Meals with a free Harry Potter vitamin inside.
So B. King and McGuys, start getting McSmart. Put in a few cots, maybe a shower or two
and hustle the brochures out to the tourist agents. Holiday break* is right around the
corner.
*Author's Warning: Those Of The Kosher Persuasion Should Skip These Treif Tours And
Instead Spend A Nice Week In The Catskills.
JWR contributor Steve Young, Prism
Award winner and Humanitas Prize nominee for his television writing, is contributing
editor at the Writers Guild of America's "Written By" magazine. He is the author
of "Great
Failures of the Extremely Successful: Mistakes, Adversity, Failure and Other Stepping
Stones to Success," . the
director/writer of "My Dinner With Ovitz," and opens car doors for students at
his very young kids' school. His website is www.greatfailure.com. He can be heard this coming Friday on Michael
Medved's radio show. Comment by clicking here.
|
Jewish World Review Sept. 23, 2002 / 17 Tishrei 5763
Steve Young
Shrinking the waist problem
Using Good Old
American Failure To Lose Inches
http://www.NewsAndOpinion.com
| It's time we admit it. Quick
fixes don't...fix. Lower fat french fries at McDonalds won't take off the inches. Slimming
down at Subway? C'mon. Exercise? Overrated, thank Heaven. Ab slimmer/hardeners? Looking at
the commercials...great. But actually working for us? Puh-lease. And a new study by the
Federal Trade Commission says that all those quickie-weight-loss commercials are as phoney
as a, well, most commercials. Nothing really seems to work. Why? Because, as very
expensive therapists will tell you, if we ever want to look better and feel healthier,
it's never about dieting and exercise. It's about attitude. The better we feel, the less
the necessity for food to fill up that empty place. If we feel good about who we are
today, we will be more excited about changing our tomorrows. We need a place to start, but
how do we feel good about ourselves in the middle of feeling lousy? Especially when
everything we have done to date hasn't seemed to work? The answer is: A NEW PERSPECTIVE.
In my book, "Great Failures of the Extremely Successful: Mistakes,
Adversity, Failure and Other Stepping Stones to Success", icons from many
different fields tell how they took failures and turned them into extraordinary positives.
When Norm Pattiz was fired from a sales job where he dealt with television syndication, he
was left broke and disheartened. But instead of accepting defeat, he found a new angle. He
took the knowledge he had accumulated from his failure and applied it to a different
arena, creating an entirely new business...radio syndication. Today, Norm Pattiz, the
mastermind behind the unparalleled success of Westwood One is known by many as the Father
of Radio Syndication.
I submit: Within every problem lies the resolution to the problem. So, budding
entrepreneurs, listen up. Here is an opportunity for those who have failed to keep off the
pounds to throw away all those quickie-weight loss plans and create something new from
what you have learned from your own diet failures. You can help us feel good about
ourselves so that the inches will just melt away, and you might become the Father (or
Mother) of Weight-Loss Syndication.
Here's some starter ideas for weight-loss businesses success drawn from my own
weight-challenged problems:
1. PROBLEM: I hate the large sizes I had to wear . NEW BUSINESS: Manufacturer
Measurement Modification.
Dresses, pants, belts. Not too much. You don't want to make it obvious. People are
overweight, not idiots. We're just looking for a way to get people started, create an
incentive, to do it on their own. Tags for a 40" waist, should read "38"; a
size "14" should read as "12" yet still be a wee bit loose to make
people feel that with a little work, they could get down to the next size.
For those who really care about their mates, this could take a little more work. It's
up to you to change the tags in your companion's clothing already in the closet. Note: It
is of the upmost importance that you do not snicker when your partner gloats about how
much weight they seem to be losing.
2. PROBLEM: I never like the way I look in the mirror. NEW BUSINESS: Better Mirrors.
A modicum of glass manipulation should reveal to the weight watcher a rather svelte
image. Why Bloomingdales or Kmart have ignored this obvious means to selling their
clothing is beyond me. So what if it distorts the suit or dress style. It's been a long
time since I looked in a mirror and let fashion overshadow "Hey, this makes me look
thinner!" I'd wear a black Nehru suit if it takes off the pounds.
3. PROBLEM: Scales - Yikes!: NEW BUSINESS: Scaled Back Scales. Manufacturers need to
roll back the pounds indicaters about three pounds. Is that enough? Tell me a loss of
three pounds doesn't start the day fabulously. We'll believe that. Any more and we'd smell
a rat. A fat one. I'd say that this is one we could do ourselves but even extra weight
doesn't dull our memory so much that we'd forget that we did it. Besides it's a lot easier
to have others fool us than having us fool ourselves.
Why not? We've always trusted others' judgements more than our own. That's what this is
all about. Doctors, hospitals and gyms (for those foolhardy enough to exercise) would need
to comply on this one as there will be a few doubters who will find any weight loss
dubious enough to run off to their local general practitioner to verify the unimaginable.
I encourage you to come up with solutions from your own issues, but until these
businesses begin in earnest, remember two things that worked for me: Don't eat when you're
hungry and NEVER weigh yourself until right after you get your hair cut. |